Social Norms Study on family planning and reproductive health

  • Client: Momentum Integrated Health Resilience Project – IMA World Health
  • Location: Bor, Leer, Budi, Wau and Yambio Counties – South Sudan
  • Performance Period: April – December 2021

In 2021, we carried out an assessment focused on social norms pertaining to voluntary family planning and reproductive health (FP/RH) in South Sudan. The study also delved into topics such as menstrual hygiene and management (MHM), gender-based violence (GBV), and health-seeking behaviors. The primary objective of this assessment was to furnish evidence-based insights to guide the United States Agency for International Development (USAID) in South Sudan in their social and behavior change (SBC) initiatives. These initiatives aim to enhance the utilization and quality of FP/RH services, raise awareness and prevention of GBV, and fortify health-seeking behaviors within the community.

The study employed a cross-sectional, descriptive design, leveraging qualitative research methods to achieve a comprehensive understanding of prevailing social norms in South Sudan. The research sought to elucidate the perceptions of both women and men concerning FP/RH and GBV. Additionally, the study aimed to gain insights into the decision-making processes related to the utilization of FP services and associated health-seeking behaviors. Data collection methods use of vignettes that encompassed interactions with key informant interviews (KIIs) with stakeholders and in-depth interviews (IDIs) with the target study population.

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